AI Insights · Timothy · April 2022
Top 5 Film & Television Apps in South Africa: Q1 2022 Performance
Discover the performance trends of the top 5 Film & Television apps in South Africa for Q1 2022, including Showmax, Netflix, MyDStv SA, DStv Stream, and Viu -Stream TV Shows & Serials.
The first quarter of 2022 saw varied performance metrics across the top 5 Film & Television apps in South Africa, according to data from Sensor Tower.
Showmax experienced a significant rise in weekly revenue, starting from a modest $15 in mid-February and surging to $11.8K by the end of March. Weekly downloads fluctuated, peaking at 125.7K in early January and settling at around 61K by the end of the quarter. Active users also showed a notable trend, with numbers peaking at 672.9K in early January and then experiencing some fluctuations, ending at 581.7K in late March.
Netflix maintained a relatively stable weekly revenue throughout the quarter, hovering around $15K to $18K, with a peak of $20.7K at the end of February. Weekly downloads showed a steady increase, reaching 47.6K in mid-March, while active users were quite stable, with a slight dip in February and peaking at 1.2M towards the end of March.
MyDStv SA saw a steady increase in weekly downloads, starting at 15K in late December and reaching a peak of 47.5K in mid-March. Active users also followed an upward trajectory, increasing from 53.9K in late December to 89.2K by mid-March.
DStv Stream had a consistent performance in weekly downloads, ranging from 25K to 34.7K throughout the quarter. Active users remained relatively stable, fluctuating around the 560K to 580K mark during the same period.
Viu -Stream TV Shows & Serials displayed a steady revenue stream, with weekly figures ranging from $2.4K to $4.6K. Downloads demonstrated a gradual upward trend, peaking at 30.9K in mid-March. Active users exhibited stability, with numbers ranging between 313.5K and 367.9K over the quarter.
These insights highlight the dynamic performance of top Film & Television apps in South Africa for Q1 2022. For more detailed insights, visit Sensor Tower.